TroyResearch, a pioneer and leader in online qualitative and quantitative research. Conducting online research in the US and Internationally since 1997. TroyResearch provides numerous distinct services to a growing list of the world's most dynamic companies. Services we provide are:

• Custom Market Research:
  Online quantitative, qualitative, longitudinal and tracking studies. We specialize in custom solutions that have a high degree of integration into our customer's processes and environments. For our customers, market research data is not just a book of numbers on a shelf - it is living information that is integrated into the existing decision-making and process management tools of the company. We work to make sure the intelligence we gather for customers has the maximum effect possible on their enterprise.
  


• Advertising Studies:
  Ad awareness Tracking; Communications / Readership Studies; Copy Testing; Promotion Delivery Evaluation; Product / Service Claim Substantiation.
  


• Brand / Image / Corporate Wellness Studies:
  Brand Awareness; Image, Equity, Loyalty and Positioning Tracking; Logo Awareness and Preference; Loyal / Ex-Customer Satisfaction; Employee / Ex-Employee Satisfaction.
  


• Concept Testing:
  Conceptual and Beta Optimization Testing of Products and Services; Attribute Preference; Conjoint / Discrete Choice.
  


• Product / Service Studies:
  Awareness, Attitude, and Usage; Lifestyle / Market Segmentation; Market Opportunity; New Product Research; Package Development and Preference Research; Product and Service Pricing Research.
  


Miscellaneous Studies / Services:


• Asking America ™ Omnibus Surveys
  


• Online Focus Groups/Bulletin Boards and Web Site Usability Evaluation.
  


• Private Label/Service Bureau:
  The perfect option for companies who want to offer market research and/or panel management to their clients under their brand but lack the in-house expertise. Our service bureau is a complete turnkey solution.
  


• Total View™ Enterprise Feedback:
  Comprehensive organization-wide customer and employee satisfaction monitoring and success improvement system.
  


• Market Research for Media:
  Online market research for Radio, TV, Web Entertainment , Cable and Motion Picture industries; Online Music Tracking (weekly or bi-weekly); Online Library Testing (500 titles. more or less) with existing panels and/or phone recruitment; In-Depth Perceptual Studies; Music Positioning Studies. Impressions Testing: Online consumer opinion research focused on determining response before an advertising campaign, logo, website or theatrical trailer is released. Click here to go to our website for Market Research for Media
  


• Online Panel Management:
  Specialty, proprietary and customer panel building and maintenance service. Click here to go to our website for Online Panel Management
  

TroyResearch serves the world with consumer opinion market research... in any language. With a full service mission, TroyResearch handles all aspects of the testing process, allowing busy clients to stay focused on their responsibilities. Suspect data detection, duplicate respondent identification, and custom / interactive / 24-7 client accessible reporting are just a few of the special functions we provide that you would expect from the leader in Internet Research!

Advertising / Promotion Impressions Testing
You design everything from your logo, to your TV and radio copy, to your print ads, even your billboards to deliver a strong brand impression and produce a positive response that immediately, as well as over time, generates revenue. Are all those creative elements living up to your expectations? That is the question you may have asked and answered when the design work was being done and copy was being written. But what about the more important question? Are all your creative, persuasive elements living up to your customers’ expectations? We’re here to get answers to that powerful question before you launch the campaign. TroyResearch will test your image, your brand, your logo, your message to see if the level of impact you.re striving for will be delivered. We test logos, graphics, videos, TV ads, radio ads, billboard art and text, We test music prior to release for record companies. We test trailers prior to release dates for motion picture companies. Call on us to design a study to measure the impact your logo, your ads, and your text will deliver. Your creative, persuasive elements need to live up to your customers expectations. We’ll help you make certain that happens and that the generation of new revenue is the end result.

Total View™ Enterprise Feedback
It's what you don't know that can hurt you. The surprise loss of a key supplier, a disgruntled employee or group of employees, an employee walkout, a competitor making inroads into your best customers....all these things can have a devastating impact if you don't see them coming. The TroyResearch Total View™ program helps you see what's coming before it's too late, with a holistic view of your entire organization from inside and out.

International Research in Any Language
Need a project fielded in multiple languages? Need your presentation of results in more than one language? Multilingual work is just one of many specialties we offer our research clients. We speak the world's languages in seeking new knowledge through research.

Private Label Research Service Bureau
We provide behind-the-scenes services for other market research firms and advertising/marketing firms who include market research and/or panel management as part of the strategic solutions they offer their clients. Our top priority is to make our client look great to their client. We provide whatever individual pieces are needed, including complete branding of online reporting tools, custom data delivery formats, integration with other strategic programs, participation in planning and strategy sessions and more. This is truly an area where we live up to our "Part of the Team" ideal!

Online Panel Management
We have experience managing hundreds of panels, from small intimate customer panels to stand-alone, proprietary, nationally-representative panels...in over a dozen different countries and languages on four continents. And, we provide a complete panel management solution, not just a set of do-it-yourself tools that leave you to do all the work yourself. Learn all about our panel management services at TroyPanelManagement.com.

Market Research for Media (Radio)
TroyResearch invented online research for radio in 1997 as RadioResearch.Com and today serves the entertainment and media world (radio, television, cable, and the motion picture industry) with custom research. We provide these specific services to radio.

• Online Music Tracking (weekly or bi-weekly)
• Online Library Testing (+/- 500 titles) with existing panels and/or phone recruitment
• Online Focus Groups
• In-Depth Perceptual Studies
• Music Positioning Studies

TroyResearch handles all aspects of the testing process, allowing busy radio programmers and consultants to stay focused on their missions. Suspect Data Detection, Duplicate Respondent Identification, and Custom Reporting are just a few of the special functions that you would expect from the leader in Internet Research for Radio. Learn more at TroyRadioResearch.com.