What We Do
TroyResearch provides four distinct services to a growing list of the world's most dynamic companies:
- Custom Market Research
Online quantitative, qualitative, longitudinal and tracking studies in the U.S. and all around the world.
- Private Label/Service Bureau
The perfect option for companies who want to offer market research and/or panel management to their clients but lack the in-house expertise.
- Online Panel Management
Specialty, proprietary and customer panel building and maintenance service - Total ViewTM Enterprise Feedback
Comprehensive organization-wide monitoring and success improvement system - Market Research for Media
Online consumer opinion research worldwide for media, including radio, television, cable, and motion pictures.
Additional Details
Custom Market Research
As a world leader in online custom market research solutions, TroyResearch provides a complete line of services, including:
- Quantitative studies
- Customer satisfaction measurement
- Music preference testing
- Omnibus and tracking projects
- Marketing/PR studies
- Synchronous and asynchronous online focus groups
- Advertising concept and effectiveness testing
- Media usage reports
We also specialize in custom solutions that have a high degree of
integration into our customer's processes and environments. So,
for our customers, market research data is not just a book of numbers
on a shelf--it is living information that is integrated into the
existing decision-making and process management tools of the
company. We work to make sure the intelligence we gather for
customers has a dramatic effect on their enterprise.
Private Label/Service Bureau
Online Panel Management
We have experience managing hundreds of panels, from small, intimate customer panels to stand-alone, proprietary, nationally-representative panels...in over a dozen different countries and languages on four continents. And, we provide a complete panel management solution, not just a set of do-it-yourself tools that leave you to do all the work yourself. Learn all about our panel management services at TroyPanelManagement.com.
Total ViewTM Enterprise Feedback
It's what you don't know that can hurt you. The surprise loss of a key supplier, an employee walkout, a competitor making inroads into your best customers....all these things can have a devastating impact if you don't see them coming. The Troy Total ViewTM program helps you see what's coming before it's too late with a holistic view of your entire organization from inside and out.
Market Research for Media (Radio)
TroyResearch invented online research for radio in 1997 as RadioResearch.Com and today serves the entertainment and media world (radio, television, cable, and the motion picture industry) with custom research.
TroyResearch provides these specific services to radio.
- Online Music Tracking (weekly or bi-weekly)
- Online Library Testing (500 titles.more or less) with existing panels and/or phone recruitment
- Online Focus Groups
- In-Depth Perceptual Studies
- Music Positioning Studies