Custom Research

TroyResearch associates have industry research experience in consumer packaged goods, healthcare, high tech / electronics, agricultural chemicals, retail, quick service restaurants, telecommunications, travel and leisure, trade associations, veterinary, media and entertainment, radio, professional sports, and many other manufacturing and service verticals.

We can help you with online quantitative and qualitative product & service research including:

Consumer and B2B Online Surveys
Online Focus Group / Bulletin Board Tests
Pulse, Point-In-Time and Daily / Continuous Tracking Studies
In-Home / At-Work Extended Usage Test Recruitment, Placement, and Monitoring
Panel Management Services
Online Survey Design / Development / Programming / Execution and Analysis

Advertising / Promo

Ad Awareness Tracking
Communications / Readership
Copy Testing
Promotion Delivery Evaluation
Product / Service Claim Substantiation

Brand / Image

Brand Awareness, Identity, Equity
Loyalty and Positioning Tracking
Logo Awareness / Preference
Customer Satisfaction
Employee Opinion

Concept Testing

Concept and Beta Optimization
Attribute Preference
Conjoint (Trade-Off)
Choice Analysis

Media Research

Radio, TV, Web Research
Online Music Tracking
Online Focus Groups
In-Depth Perceptual Studies
Music Positioning Studies
Online Library Testing

Product and Service

Awareness, Attitude, and Usage
Lifestyle / Market Segmentation
Market Opportunity
New Product Research
Package Preference
Price Value

Miscellaneous

Omnibus Surveys
Online Panel Management
Online Focus Groups
Branded Turnkey Online Surveys
Shopping Habits

We work hard, and smart, to make sure the data we gather for our clients offers them the maximum beneficial intelligence possible, on which they can make meaningful and profitable decisions for their enterprise.

Do you use or need experienced and enthusiastic full service research suppliers? Call Us Today!

Experience/Services

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Custom Research